Illustrated Ads
Extractomatic: HFMA HealthCare Conference Postcard and Flier
These are two projects-a postcard and a flier- that Navatta Studios created for Extractomatic (https://extractomatic.com) as they attended the annual HFMA (Healthcare Management Financial Association) conference, located in Denver, CO in 2022.
This was a ‘two-pronged’ project, with one piece being a postcard which served as a lighter, simpler quick handout for conference attendees. The second piece was a more detailed, drawn-out deeper dive in the form of a flier. Together, they compromised a pointed but playful marketing and branding effort.
At the core of the visual storytelling is a character we call ‘Extracto’, a red robot that represents the Extractomatic software, who looks like a combination of Wall-E and a Roomba vacuum-but with multi-functional arms to interact with his environment. Additionally, for this project, there are key team members of the Extractomatic team along with role players at and within a hospital.
All together, they combine to tell the story of how Extractomatic and team can help hospitals get to the most important data when they need it most!
Postcard Front
Postcard Back
Flier Front
Flier Back
Tally And Mass: Before and After Ad
Here are two images-a before and after shot- created for Tally and Mass (https://www.tallymass.com/)for their SEO content service, Content Blast!
Austin, the CEO of Tally and Mass, was looking for a ‘before and after’ visual story/comic-style graphic that could serve the dual purpose of functioning as an online ad and visual explainer for how simply and powerfully Content Blast! operates.
The idea behind Content Blast! is that it can help you eliminate the guessing game of SEO and instead generate clear and precise search terms that lead to results.
For the visual, we focused on making the ‘Problem’ square representative of a typical, disengaged meeting (as one employee even watches a cat video!) where the leader is gung-ho but the team is ‘meh’. For the ‘Solution’ square, you see the same leader and team ‘lit up’ and engaged once the Content Blast! blaster has entered the scene and got to work!
Problem: Before
Solution: After
Shaded Trails: Vegan Dog Treat Ad
This is an illustrated ad for a vegan dog treat company called Shaded Trails (https://www.shadedtrails.com).
When we worked with then- owner of the company, J.R. Starlin, he wanted some help bringing what made the product unique (obviously, a vegan product for dogs) to the forefront of the attention of those who are likely to buy this sort of dog treat (Vegans and dog owners who’s dogs have allergies).
We thought it would be fun to play on the fact that there are very small dogs (i.e. ankle height or so!) who eat animals that are ten times there size. Knowing that a 25-pound terrier (or for that matter, 50 25 pound terriers) couldn’t take down a cow in the wild-made us hone in a humorous angle to take with this ad!